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Rita Ora named new face of Rimmel

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Rimmel, an iconic high street make up brand with a legacy dating back to 1834. Previously the likes of Sophie Ellis Bextor, Georgia Jagger, Lily Cole, Zooey Deschanel and the legendary Kate Moss have been used to front Rimmel’s ad campaigns. What do all these women have in common? They’re all classy, chic and sophisticated, so the mind boggles as to why Rita Ora, a gobby Rihanna wannabe with a fairly middle of the road range of chart hits – none of which are particularly inspiring, would be given such an honour.

Ora is an attractive girl with a fairly unique look but when it comes to make up all she’s really known for is a bit of red lippy and her bleach blonde hair – hardly anything worthy of a brand with Rimmel’s status. Constantly being the subject of the tabloids and maybe better known to some for her friendship with it girl Cara Delevingne, Ora most certainly is not known for her style after being photographed at several events in very questionable outfits, my advice to Rita would be to either sack the stylist or bloody get one!

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Photographed above at a Chanel show of all places, Rita thought it’d be a spiffing idea to pay homage to her feathered Image

…friends also known as ‘birds’. I can only imagine the look on Karl’s face when Rita rocked up looking like a budgie who’d manage to escape the aviary! I personally think that Rita will lower Rimmel’s credibility and respect in the industry, unless they’re suddenly buying into the whole beanie hat hipster style which to me is just cringe worthy. Beanies are something which should have just stayed in the 90s where they belong and that’s a fact.

Maybe I’m wrong, Rita might pull in a whole new demographic to buy Rimmel products or maybe we’ll just see chavs adopting the red lipstick trend and ruining it for the rest of us – only time will tell.

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